Effective Date: June 1, 2026
Last Updated: June 1, 2026
Introduction
This Privacy Policy explains how branch-signal collects, uses, discloses, and protects information about you when you use our vehicle rental services and visit our website at branch-signal.com.
We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.
Information We Collect
Information You Provide Directly
When you make a reservation or contact us, we collect:
- Your full name
- Email address
- Rental preferences and requirements
- Collection dates and duration
- Any additional information you choose to provide
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies and similar technologies:
- Browser type and version
- Operating system
- IP address
- Pages visited and time spent on each page
- Referring website addresses
How We Use Your Information
We use the information we collect for the following purposes:
- Processing and confirming your vehicle rental reservations
- Communicating with you about your booking and our services
- Improving our website functionality and user experience
- Complying with legal obligations and regulatory requirements
- Maintaining records for business and legal purposes
Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Contract Performance: Processing is necessary to fulfill our rental agreement with you
- Legitimate Interests: We have legitimate business interests in operating our services efficiently
- Legal Obligation: We must process certain data to comply with legal requirements
- Consent: Where required, we obtain your explicit consent for specific processing activities
Data Sharing and Disclosure
We do not sell or rent your personal information to third parties. We may share your information with:
- Service providers who assist us in operating our business, subject to confidentiality obligations
- Legal authorities when required by law or to protect our legal rights
- Professional advisors including lawyers and accountants under confidentiality agreements
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, typically:
- Rental transaction data: 7 years from the date of rental (to comply with financial regulations)
- Marketing consent records: until you withdraw consent or 3 years of inactivity
- Website analytics data: 26 months maximum
Your Rights
Under UK data protection law, you have the following rights:
- Right of Access: Request copies of your personal data
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data in certain circumstances
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Receive your data in a structured, commonly used format
- Right to Object: Object to processing based on legitimate interests
- Right to Withdraw Consent: Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us at [email protected].
Cookies
Our website uses cookies to enhance your browsing experience. You can control cookie settings through your browser preferences. For more detailed information, please review our Cookies Policy.
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
International Data Transfers
Your personal data is primarily processed and stored within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this policy periodically.
Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
branch-signal
42 Kensington High Street
London W8 4PE
United Kingdom
Email: [email protected]
Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues.
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Telephone: 0303 123 1113
Website: www.ico.org.uk